There’s a prevailing myth in marketing that you need to be everywhere, all the time.

This, and a dizzying array of options and platforms, can result in a scattergun approach to marketing that usually equates to doing a lot of things with little success.

I’ll bring focus and clarity – putting an end to wasted spend and time by identifying the right marketing channels for your audience, and building a strategy based on ROI, data and the metrics that actually matter. Oh, and I don’t just tell you what to do: I design, deliver and measure for you as well. Find out more.

The average salary for a senior marketer is around £56,000 in the UK, a figure that – although perfectly reasonable – is out of reach for many organisations. Employing staff is costly, on-boarding is time-consuming and, if it doesn’t work out, you have to go through the whole thing again. But you need to grow and you need senior leadership, embedded into your team, to do it.

You’re in the right place, my friend. Fractional marketing is designed precisely for this scenario: allowing organisations to benefit from senior marketing expertise, without the accompanying increase to their wage bill.

With over 15 years’ experience in marketing, and 10 years running a one-woman agency – I not only have the ability to hit pretty much any ground running, I also have an efficiency level that will make your eyes water. That’s how I can tell you, in full confidence, that a part-time me is equivalent to a full-time in-house marketer. Try me.

Find out how fractional marketing works.

It’s completely normal to be spending money on marketing without knowing what to measure, or how to measure it. The pressure to ‘do marketing’ is high, and measuring is complicated. Organisations with bigger budgets than yours will be doing exactly the same thing.

BUT THAT DOESN’T MAKE IT OK.

When it comes to marketing, measuring is everything. Behemoths like Google and Meta rely on people wasting money on their platforms. The average CTR (Click-Through-Rate) on Meta ads is a measly 0.90%. But the platform made $196 billion from advertising revenue in 2025. Tell me: who’s winning?

I want YOU to be the winner. So I’ll set up robust, relevant and usable reporting mechanisms that tell you exactly what’s going on. Then I’ll help you decide what to do. Find out more.

Marketing is hard. And, executed without direction and ongoing management, it can be a very expensive waste of time.

Fractional marketing gives you senior level marketing support without the commitment and expense of a full-time hire. Because I’ve been doing this for a very long time, I can get quickly to the heart of what’s needed, without hand-holding or making extra requirements on your time. Leaving you free to get on with what you do best. Find out more.

I offer a small number of standalone services where I know I can drive the most impact: email marketing, conversion rate optimisation, search engine optimisation (incorporating AEO and GEO) and strategic content marketing.

In my experience, these are the channels most capable of delivering measurable, meaningful change – whether that’s increasing conversions, improving customer retention, or generating high-quality traffic. The impact, and the fact that they’re 100% measurable, are why I love working in these areas (and you’ll love the results).

Explore my standalone services.

Marketing’s a really tough job. Small teams or solo marketing managers will often find themselves pulled between the organisation’s conflicting priorities, under pressure to be on every channel, optimise a limited marketing budget and provide reports that make sense to a variety of stakeholders.

When things don’t work – they feel responsible, but may not have the time or the mechanisms to unravel what’s gone wrong and what needs to be changed.

I operate as an extension of your marketing team (even if it’s a team of one) – filling the gaps, adding expertise where it’s needed and providing senior-level support. I help prioritise, plan and measure – creating consistency, measurable results and a happier marketing team. Find out how fractional marketing can help.