Clicks + Mortar2026-08-17T14:22:07+00:00

Clicks + Mortar

Human, powerful marketing for ecommerce + bricks and mortar stores.

Independent retailers with both physical and online shops are something of a passion of mine. It’s what Americans call a ‘nitch’, and it’s the offspring of happy years schlepping it on shop floors in my twenties, followed by over a decade helping businesses grow online.

I developed the clicks + mortar service to increase online sales, while still building customer loyalty and footfall to your physical store. I do this through a streamlined marketing strategy incorporating search marketing, focussed social media activity, local SEO and email marketing. Everything I do is human-first, because your customers deserve authentic communication (and, ultimately, that’s what will get you sales).

“We’ve been working with Éowyn for just over a year now and it’s been a totally positive experience. Not only does she know digital marketing extremely well, she’s also well versed in the trials and tribulations of a bricks and mortar business. She’s been able to reach out and find us customers all over the country and her email marketing keeps these customers interested and coming back. She understands the business from both sides and this has been instrumental in reaching a wider audience without a big marketing budget.”

Nadia Casimir

Owner, Badger Clothing

How it works

If you’re the owner of a bricks and mortar store, you don’t need me to tell you it’s challenging. Rising business costs, recruitment / retention challenges and plummeting high street footfall mean it’s harder than ever for independents to keep physical retail outlets thriving.

Having an online shop as well isn’t just smart – it’s essential. But online retail comes with its own difficulties: competing with ‘race-to-the-bottom’ online pricing, navigating a constantly changing digital landscape, keeping on top of social media posting, and deciding which of the myriad online platforms to invest your time and money in.

This is a fractional marketing service designed for clicks and bricks retailers. It covers all the essential components for success:

  • Local and general Search and Answer Engine Optimisation
  • Paid search marketing
  • Organic and paid social media
  • Email marketing
  • Conversion rate and user experience optimisation.

I could split it up into seven different services and charge more but, after 10+ years in digital marketing, I know that the most efficient and effective way to increase sales is joined-up marketing: sharing knowledge and learning across different online platforms and not duplicating work.

Website Sessions From Unpaid Social

+ 544%

Instagram & Facebook Management

Average Revenue
per Email

+ 78%

Email marketing service (Ecommerce)

Revenue From Organic Search

+ 26%

Search & Answer Engine Optimisation

What you’ll get

SEO, AEO & Local Visibility2026-05-28T15:04:20+00:00

I’ll drive footfall to your bricks and mortar store with optimised Google and Bing Business Profiles, consistent listings across key directories, and a steady flow of local reviews – helping you show up in local search and map results.

Alongside this, I’ll strengthen your wider SEO and AEO. That means improving on and off-page SEO, technical performance, and structured data so search engines – and AI-powered answer engines – can easily understand and surface your products. The result: better visibility in search results, featured snippets and AI-generated answers, bringing in customers locally and nationwide.

Paid campaign management2026-05-28T15:04:50+00:00

Turn your paid marketing campaigns into reliable, cost-effective conversion machines that put you in front of people searching for what you offer – locally and beyond. Whether it’s Google Shopping Ads or paid social media advertising – I’ll reduce wasted spend, connect you with new customers and unpick the data to make informed choices.

 
Targeted social media marketing2026-05-28T15:05:28+00:00

Build brand awareness and encourage customers back to your site with strategic marketing that brings the ‘social’ back into social media. As well as daily posts that tap into seasonal and current trends, I’ll connect with local, complementary businesses to increase reach and grow your following.

Powerful email marketing2026-05-28T15:05:55+00:00

Keep the conversation going (and your brand front-of-mind) with expertly written and carefully timed email marketing. We’ll showcase your new products, build brand loyalty and encourage repeat purchases, working with you to establish a calendar of special offers and enticements.

CRO and user experience2026-05-28T15:06:27+00:00

Strategic, data-driven Conversion Rate Optimisation (CRO) will ensure your website is working as hard for you as possible. I’ll look at where you’re losing customers, where your most valuable visits originate from and how we can encourage visitors to take meaningful action – a sale, a newsletter sign-up or completing a contact form. An e-commerce website should be evolving constantly: I’ll help make sure it stays fresh, relevant and user-friendly.

Jargon-free reporting2026-05-28T15:07:00+00:00

I rely on results, not minimum contracts, to keep my clients. You’ll have full access to everything I do and will be kept up to date with monthly and quarterly, jargon-free reports. As a data geek, one of the things I love about ecommerce marketing is that, with the right tracking set up, it’s 100% measurable. You’ll be able to see which activities are driving the best ROI and, together, we can adapt your strategy to continually make improvements.

An ally and partner2026-05-28T15:07:34+00:00

In business, as in all things, sometimes it’s just nice to have someone to talk to. I invite you to lean on me: to ask me questions about the latest online developments; get my opinion on an idea you’re mulling over, or how to respond to a negative online review. I’ve been working closely with business owners for over ten years and am committed to making your life easier: freeing you up to do more of what you enjoy and taking away some of the guesswork in growing your business.

“Eowyn’s experience in working with Google paid search meant she completely understood our goals from day 1, and we very quickly saw a massive increase in impressions (84%) coupled with 41% increase in clicks. Best of all we’ve experienced a huge saving in cost per conversion which dropped 53%”

Tony White

Owner, Bonners Music

FAQs

“How much does it cost?”2026-05-04T10:45:52+00:00

The service is a fixed £1,250 + VAT per month. That covers a complete, joined-up approach across SEO, paid search, social media, email marketing and conversion optimisation – all working together to drive both online sales and in-store footfall.

I know clicks + mortar is a tough place to be, so I’ve designed this service to be both affordable AND give you enough of a service to really make a difference. For context, many businesses pay £750–£1,200 per month for a single service like SEO or PPC alone. By combining everything into one integrated service, you get broader coverage, better insight across channels, and more efficient use of budget – without paying for multiple disconnected retainers.

“How do you balance driving online sales and in-store footfall?”2026-05-04T10:47:00+00:00

Online sales are important, but you want to keep customers coming in to the beautiful, physical store you’ve put your heart and soul into, right? The Flistro clicks + mortar service is designed to ensure online growth supports and complements footfall, rather than cannibalising it. I use local SEO, social media and email to build visibility and relationships with nearby customers, while extending your reach to a new audience further afield with paid search ads, SEO and AEO.

“Can I just have one or two services?”2026-06-18T10:08:16+00:00

I can support you with standalone email marketing, conversion rate optimisation (CRO), search engine marketing (SEM) or strategic content marketing (take a look at my standalone services).

Bear in mind though, if you want consistent, sustainable growth across both online and in-store, joined-up marketing matters. Customers don’t follow a single, neat path to purchase anymore. They might discover you on Instagram, search Google or ChatGPT, read reviews, visit your store, then buy online later (or the other way round). In fact, most shoppers interact with multiple channels before buying.

A “pick and mix” approach can leave gaps – meaning missed opportunities, wasted spend, and a disjointed customer experience. The Flistro clicks + mortar service has been designed to ensure your business is visible, credible and easy to buy from at every stage, whether customers are browsing, comparing or ready to purchase.

“How much will I need to manage you?”2026-08-17T14:18:37+00:00

Very little day to day. I’m a senior marketer with over a decade of experience, so I don’t need hand-holding. At the start, I’ll take the time to understand your business properly – your audience, tone of voice, priorities, do’s and don’ts – so everything runs smoothly. After that, I’ll manage activity proactively, keeping you informed without taking up unnecessary time. This service is designed to take the pressure off, not put more on.

“I only have a small advertising budget – will I need to increase it?”2026-05-04T10:18:00+00:00

Probably not. I’m used to working with smaller budgets and making them go further, and I really don’t want to give Google, Meta etc. more money than is strictly necessary for your success (not theirs). All my activity is guided by data – including search trends, campaign performance and customer behaviour – so decisions are based on what’s most likely to drive sales and ROI across both online and in-store channels. I might even advise you reduce your spend.

The combination of a) focusing spend where it matters most and b) solid strategies for Search, email and organic social media strategies (that drive free website traffic) means I can optimise performance and help you get the best possible return without unnecessary spend.

Stop wasting your precious time.

Talk to me about making your marketing more efficient and effective.

Senior marketing support for small, stretched teams.

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