As a business owner, your website is probably one of the biggest marketing investments you’ve made, and rightly so. With 75% of people judging a company’s credibility on website design alone, simply having an online presence is no longer enough – a poorly designed or confusing website could be doing your brand more harm than good. Even when your website looks the part, if all those slick images are taking ages to load you’ll be losing visitors before they’ve even seen them.
That’s the bad news. The good news is that, with some fine-tuning and expert help, you probably don’t need to fork out for a whole new site. A conversion rate optimisation (CRO) strategy that takes your main business goals into account (and works with what you’ve got) can transform your website performance, and tie it in with your other marketing activity in the process.