Marketing is vital for your business to thrive and grow. It can also be complex, time-consuming and overwhelming.
With the average annual salary for a senior marketer standing at around £56,000 (PayScale), not all organisations can afford an in-house solution. Fractional marketing gives you senior marketing expertise, embedded into your team, at a fraction of the cost of a full-time employee. It means you get to have your cake and eat it (and why wouldn’t you want to eat your cake?)
“FLISTRO has become an integral component in our business, providing invaluable support to our marketing and communication strategy. Multiple skill sets and a great knowledge of market engagement styles and channels have greatly increased our business presence and status.”
Julian Mead
Client Services Director, Inform Communications
If your marketing lacks structure, results are patchy, your team is overwhelmed or you find yourself tied up with things that aren’t your job, I’m here to help. From strategy and analysis to campaign design and delivery, I work as a seamless extension of your team and make it my job to know you, your audience and your company inside out.
Each service looks different, depending on your business type and people-power. Typically, though, I provide:
Marketing strategy, design and delivery
I can act as your entire marketing department or fill in the gaps for your existing marketing team – providing senior direction, support and structure. However we work together, you’ll get consistency, clarity and meaningful marketing activity that focuses on your audience and goals: not just the next shiny thing, or what everyone else is doing (unless what they’re doing is really good).
Data, reporting and analysis
I’ll help you understand what’s working, and where you’re wasting time and money. You’ll get clean, reliable reports on the metrics that matter: what’s driving revenue, where opportunities are being missed, and what to do next. From GA4 and campaign reporting to funnel analysis and attribution, I provide regular, actionable data that paves the way for confident decisions and consistent improvement.
Consistency, support and momentum
I provide a steady, senior presence within a busy team – setting clear priorities, creating structured plans, and keeping activity aligned to outcomes. For small, stretched teams, that means less reactive, ad-hoc work and more focused, joined-up marketing. My experience means I can take ownership of momentum – driving campaigns forward, removing blockers, and ensuring nothing important slips – so the team can operate with more confidence, clarity and control. As one client put it: “thank you for keeping us moving!”
“While Éowyn delivers everything you would expect from an excellent digital marketer, what we value most is her strategic thinking and collaborative approach. She genuinely cares about us as a business.
We work seamlessly together, as if she were a member of the team, and it feels like a true partnership. She brings wide-ranging strategic insight and creativity, contributing not just to marketing but also to areas such as product development and identifying new target markets.”
Hayley Barnard
CEO, Mix Works
