Google Ad Grants can be a hugely powerful way for charities to increase awareness, recruit volunteers, sell products or generate donations.
- Increase awareness of your charity by putting your message in front of exactly the right audience
- Grow your volunteer base by connecting with people who are actively seeking volunteer opportunities
- Generate donations and vital revenue
- Gain a better understanding of your audience, the language they engage with most and how they use your website
Google Ads enable you to advertise on search terms directly related to your charity, so you’re right there when people search for ‘volunteer opportunities York‘ or ‘children’s charity near me‘. And $10,000 (over £7,500) is more than most charities (and many SMEs) can dream of in a monthly marketing budget. It’s a no-brainer, right?
Not quite. Like standard Google Ads, running a Google Ad Grant campaign requires active management and optimisation to realise its potential. In fact, with Google Ad Grants, if you don’t keep on top of things, you’ll lose your eligibility entirely.