Search engine optimisation (SEO) is the process of increasing a website’s visibility to search engines like Google. The goal is a higher position in search results, resulting in more visitors to your site from search engines (organic traffic). These visitors are particularly valuable to businesses because they’ve already actively searched for what you offer. And, unlike Google Ads, you didn’t have to pay for their click. What’s not to love?
You may know that Google and friends take over 200 factors into account when deciding where to rank your website. If you’ve done your research, you’ll know that some of these factors include page title tags, headings in different sizes and – of course – your content. The problem facing business owners trying to manage their own SEO, is that everyone else knows about those things too.
With over a billion websites competing for attention and only a few spots at the top of the SERPs, chances are you’re not seeing the results you’d like from organic search. And it’s not surprising. SEO has been voted (along with social media marketing) “the most difficult digital marketing tactic to execute” (Ascenda). The reason?
Search engine optimisation requires a consistently applied strategy that’s broad in view but relentless in attention to detail.
There is, simply, no quick fix. But there is a fix.