In the 10+ years I’ve been doing this, I’ve found the problems I help solve are pretty much the same, regardless of industry, business model or size.

An enterprise-level CEO is as likely to report ‘wasting time on things that aren’t my job‘ as the owner-manager of a small ecommerce business. I’ve had marketing managers and business directors admit to me that their conversion tracking is broken, irrelevant or completely missing. And, from senior leaders to junior marketers, the biggest question of all: ‘we’ve put all this work in. Why is no-one buying?’

Most businesses don’t need more marketing activity. And, despite what Google/Meta will tell you, piling more budget into existing campaigns is rarely the answer.  I’ve seen organisations pay consultants a small fortune to build them a marketing strategy… only for it never to see the light of day. Evidently, being ‘told what to do’ isn’t enough, either.

My job is to cut through the noise and find what actually matters for your business. I analyse, design, deliver and optimise marketing: filling in the gaps and becoming an extension of your team. You, and your people, will have more time to focus on the things you want to focus on.

As a senior marketer,  I don’t need hand-holding or micro-managing (no-one needs micro-managing). I have the experience and drive to lead and innovate, within the parameters we’ll set together.

In business, as in all things, sometimes it’s just nice to have someone to talk to. I invite you to lean on me: to ask me questions about the latest online developments; get my opinion on an idea you’re mulling over, or how to respond to a negative online review. I’m committed to making your life easier: freeing you up to do more of what you enjoy, and taking away some of the guesswork in growing your business.