Why me?

A good question. It’s not as if I’m the only marketer out there. But I am only one of a few with a name from Lord of the Rings.
Not a good enough reason? OK, here’s some more…

  • I bridge the gap between strategy & execution. (I don’t just tell you what to do; I make sure it’s implemented, optimised and measured).

  • 100% performance-led. I’ll tie everything to your revenue, pipeline and ROI. If the charts go the wrong way, I lose sleep.

  • Extensive experience designing and delivering paid media, social, SEO/AEO, analytics, email and content. That means your marketing isn’t treated as a set of separate channels, but as a connected system that works together.

“I’m relieved to have her as a digital consultant. She’s got my back.”

Katie Tokus

Communications Manager, The Sharpham Trust

Marketing that’s about you, not me.

I love digital marketing. I love it because it connects your business with people who are actively looking for what you’re offering. I love it because it’s diverse and always changing, which makes it a fascinating industry to work in. I love it because – done right – it’s affordable for even the smallest business. And I love it because the results are 100% measurable, if you like data. And I do like data.

But, after working in the industry for many years, I realised there were a few things I didn’t love about digital marketing.

  • The idea that online marketing is a dark art that should remain inaccessible to normal people.
  • The accepted truth that, as a business, you need to be everywhere online. (You don’t – you just need to be where your audience is).
  • The big agency models that tell you need to be everywhere and charge accordingly – regardless of whether it’s right for your business.
  • The amount of money thrown away every day on paid campaigns that just don’t work. Google, Meta and friends have enough money: why give them more if it’s not doing anything for you?

My response to these thorny issues was, in 2016, to set up FLISTRO – offering flexible, bespoke marketing that puts the business, not the marketing platform, first. I wanted to bridge the gap between strategy and delivery, help clients move away from scattergun marketing and support them in making informed, sustainable choices for their business. And I wanted to do it all with a sensible price tag.

Fractional marketing wasn’t around as a phrase then, but that’s essentially what I was doing.

Because my background spans both creative and analytical sides of marketing, you get a 360° marketing service. I can write content and shape your brand tone of voice, while also digging into data, refining campaigns and improving performance over time. I’m as comfortable building a long-term strategy as I am analysing the roots of an underperforming Google Ads account or figuring out why your website’s not converting.

“While Éowyn delivers everything you would expect from an excellent digital marketer, what we value most is her strategic thinking and collaborative approach. She genuinely cares about us as a business.
We work seamlessly together, as if she were a member of the team, and it feels like a true partnership. She brings wide-ranging strategic insight and creativity, contributing not just to marketing but also to areas such as product development and identifying new target markets.”

Hayley Barnard

CEO, Mix Works

“FLISTRO has become an integral component in our business, providing invaluable support to our marketing and communication strategy. Multiple skill sets and a great knowledge of market engagement styles and channels have greatly increased our business presence and status.”

Julian Mead

Client Services Director, Inform Communications

“Her knowledge and recommendations are spot on and it always feels like you’re getting her full attention plus a little extra. Can’t recommend her highly enough.”

Nadia Casimir

Owner, Badger Clothing

Stop wasting your precious time.

Talk to me about making your marketing more efficient and effective.